Mobile Marketing Solutions
If you are looking for effective as well as cost effective mobile marketing solutions, then you need not look any further than mobile App marketing. Apps are the most effective method of marketing your local business in a growing mobile world.
What makes Apps the Ideal Mobile Marketing Solution?
Apps come with integrated features that you won´t find on a mobile website. In addition to offering the same information that you can find on a mobile site, they also include a range of features which will facilitate your marketing efforts.
Push notifications are text type messages that can be sent through your App completely free of charge and allow you to promote new products and inform customers about specials and discounts. Not only are the push notifications permission based, they also have an extremely high open and read rate at over 90%. When compared to the cost of sms marketing, push notifications are a much better return on investment.
Adding additional features to your App that make it useful to your customer base will ensure that they open and use your App regularly. Features such as QR scanners and various calculators as well as industry related tip guides are a great way to make your app that much more useful.
Creating New Content
Unlike mobile websites, some of the most effective marketing tools in your App can only be functional on a mobile device by making use of its integrated operating system. Make use of features such as email photo, email recording or fan wall to create new content for your social media sites such as Facebook, Twitter and YouTube. You can also reward your customers for taking the time to interact.
Viral Marketing Features
Your App comes with a number of features that allow for one touch transfer. Adding a Tell a friend button to your App will ensure that your customers can send your App to their friends and family through a range of mediums such as email, Facebook, Twitter or sms.
Adding this tell a friend feature to discount coupons and promotions means that your customers can help to market your promotions and products and word of mouth is, by far, the best marketing strategy.
When it comes to return on your investment, the cost of having a quality App built for your business has to be at the top of your mobile marketing solutions list.