Restaurant owners and operators are just now starting to aggressively seek out mobile marketing opportunities, including app development. While creating an app for your restaurant will benefit your bottom line, there is a lot more do it. You see, customers benefit equally as much from a restaurant app as the business who employed it.
If you’re considering investing in a mobile app for your restaurant or nightclub then consider the following; 95% of smartphone users conduct restaurant searches and 90 percent of these users convert to sales within the day. Nearly half of all restaurant customers use mobile apps for restaurants they frequent more than twice a month. Customers love apps because it offers direct information, ease of take-out ordering without having to worry about the accuracy of one’s order, dietary specifications, and the ability to secure a reservation without having to deal the busy background noise- usually associated when making a phone call to a popular restaurant.
The restaurant app truly is a win-win tool for customers and business owners because it provides an interactive experience for the consumer and (along with revenue growth) important customer data that will help guide future business decisions.
82% of restaurant customers like utilize an online payment feature. This mobile app feature can secure more revenue for businesses offering delivery, and help customers decide which restaurant to order delivery from via the easiest app to utilize when comparing two restaurants side-by-side.
Business owners shouldn’t worry about the complexities often associated with the concept of customized app design. There are many companies online who help business owners create and operate effective mobile apps. A lack of technical-forward skills shouldn’t incite fear or hesitation with business owners. It is easier to learn about the mobile market and make money than it is to remain uncompetitive and lose out what basically are easy sales.
Customers want to have great experiences with the restaurants they love to frequent. These fantastic experiences, regardless if they’re in person or in the virtual realm, help to define a brand and grow customer loyalty. Thus, mobile apps benefit many people- from the operational side and on to the customer side.
If you are going to hire a company to design a custom app for your restaurant, remember to keep the design simple. Marketing studies have found basic colors and simple shapes and offers to have the best impact when it comes to their customers’ needs.