The earliest method of exchanging goods was by the barter system. Later, people started exchanging metallic coins and then came the currency notes as a standard trading system. We now live in a world where many transactions happen with virtual money. Today’s technology allows customers to browse things at the comfort of their home and pay for it in a few clicks. While this...
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In an environment where mobile technologies are in a continuous expansion, every business needs a mobile strategy. Choosing the type of technology to use when creating a new mobile app may seem unimportant by the strategy point of view. But, as the CEO of Facebook, Mark Zuckerberg, recently stated, this decision has major implications over the way a business is perceived or even appreciated by...
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The phrase mobile app stands for mobile application. It is an application software that is created to run on mobile devices, such as smartphones and tablets. The first mobile applications were around as early as the end of the 20th century, most of them consisted of arcade games, calculators, and ring tone editors. More sophisticated software began appearing on devices in 2008, although most of...
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1. App Store Optimization App Store Optimization (ASO) requires many of the same factors that go into great SEO tactics. Things like keywords, titles, and descriptions play a role in the app store listings, so leveraging the right tool to understand these variables can really set your app for a path to a top-tier ranking. Optimizing the keyword tags in the App or Google Play...
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Local mobile app marketing is a growing concept in the marketing world today. There is a fundamental change in the way people communicate and use the internet. People go out with items like car keys, house keys, wallet and mobile phones. Communication by mobile phones is now the order of the day. Recent statistics show that people now communicate more and more through SMS than...
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